Greenwood Retail

Greenwood Retail is a leading Sales Promotion Company, dedicated to helping quality retailers across Great Britain and Ireland achieve extraordinary results through high-profile, impactful sales events. While our strategies are effective across a wide range of retail sectors, we find particular success in promoting home furniture and furnishings, homewares, garden products, fashion, giftware, and jewellery. Among our valued clientele are esteemed members of the AIS and Minerva associations.

Our team at Greenwood Retail boasts a wealth of experience in retail management and direction, having gained invaluable insights working for some of the most renowned and successful retail brands in the industry, including Selfridges, John Lewis, Marks and Spencer, the Co-op, Furniture Village, Beaverbrooks, Reids, Goldsmiths, TJ Hughes, Fraser Hart, Barker and Stonehouse, Wickes, and Peugeot. This extensive background allows us to offer clients a deep understanding of the retail landscape and the specific challenges they face.

Our Unique Approach

What sets Greenwood Retail apart is our unique, copyrighted high-impact sales promotion strategies, specifically crafted and refined for the needs of discerning British retailers. These strategies have proven time and again to generate significant returns, typically between 30% and 100% of a retailer's annual turnover within a remarkably short timeframe of 17 days. This dramatic increase in sales is achieved while maintaining high margins, ensuring healthy profitability for our clients.

The cornerstone of our success lies in our meticulous process. We begin by understanding your specific business goals and target audience. Following an initial consultation, which establishes your sales target and marketing budget, we conduct a series of in-depth surveys and planning meetings to gain a comprehensive understanding of your operations and current market position. Armed with this knowledge, we develop a tailored marketing plan that crafts a high-profile sales event, built around a compelling narrative or event relevant to your business.

This narrative could revolve around themes such as expansion, refurbishment, stock clearance, remerchandising, or even a planned business closure. Each event is meticulously planned to maximize impact and ensure a meaningful return on investment. Whether you're seeking to invigorate your brand, attract new customers, celebrate a milestone, or even transition out of the retail space, Greenwood Retail has the expertise to create a successful and unforgettable sales event.

The Greenwood Difference

The Greenwood approach goes beyond simply driving sales. We understand that building a strong brand reputation and loyalty is crucial for long-term success. We leverage a multi-faceted marketing strategy, incorporating exterior signage, impactful in-store Point-of-Sale (POS) displays, comprehensive direct mail campaigns, and our innovative digital marketing strategies to generate widespread awareness and excitement around your event.

Furthermore, we are adaptable and can tailor our services to encompass a range of media options, including billboards and local publications, ensuring maximum visibility and reach. Our commitment to excellence extends to every aspect of your event, from initial planning to execution and post-event analysis. We work closely with you throughout the entire process, providing ongoing support and ensuring that your sales event is a resounding success.