Business Details
26 Years
experience
UK Leading Sales Promotion Consultancy
Established in 2000, Greenwood Retail is the UK's leading expert in high-impact retail sales promotion. Founded by Bernard Eaton, a seasoned retail professional with decades of hands-on experience, our company specialises in creating tailored sales strategies that generate exceptional results for quality retailers across Great Britain and Ireland. Our unique, copyrighted methodologies have been refined over 23 years of consulting on over 1,100 successful sales events, delivering 30-100% of annual turnover in just 17 days while maintaining high margins. With a team of experienced sales event managers boasting over 200 years of combined retail expertise, we offer a client-centric service that consistently outperforms competitors.Our proven approach combines strategic marketing campaigns, in-store execution, and results-only commission structures, with no upfront fees. Trusted by leading retailers including Selfridges, John Lewis, and Marks & Spencer alumni, we provide confidential, ethical services that maximise client profits. Our mission remains focused on delivering advanced, client-friendly solutions that drive measurable business growth through record-breaking sales events.
Services
Sales Events
Retail Consulting
Business Promotion
Business Reorganisation
Business Disposal
Details
- Year established: 2000
Highlights and features
- We deliver 30-100% of annual turnover in 17 days with maintained margins
- Our team has 200+ combined years of retail experience
- We use proven strategies refined over 1,100+ successful sales events
- No upfront fees - paid on results-only basis
- We provide tailored marketing plans with digital campaign integration
What people say
Exceeded sales targets
Professional event management
Maintained high margins
Generated new customers
Delivered record profits
Services
Sales Events
Our high-impact sales events generate 30-100% of annual turnover in 17 days through tailored marketing strategies and expert in-store execution. Specialising in business promotion, reorganisation, and disposal events, we maintain profit margins while maximising cash flow. With over 1,100 successful events across furniture, fashion, and homeware sectors, our proven methodology delivers record-breaking results for retailers of all sizes.
Retail Consulting
Our expert consultants provide strategic guidance on buying strategy, range planning, and digital marketing. Drawing from decades of retail leadership experience, we help businesses optimise sales performance and operational efficiency. Services include merchandising advice, sales training, and comprehensive business assessments to identify growth opportunities and implement sustainable improvements.
Business Promotion
Specialist promotional campaigns designed to boost market share and customer base through strategic events. Whether launching new premises, expanding operations, or refreshing product lines, our tailored promotions generate exceptional turnover while enhancing brand visibility and customer engagement across multiple retail sectors.
Business Reorganisation
Comprehensive reorganisation strategies that combine sales events with operational improvements to future-proof businesses. Our services include rebranding, relocation planning, and reduction strategies that maintain profitability during transitions. Each plan incorporates change management support and self-financing models to ensure smooth business evolution.
Business Disposal
Professional closing-down sales that maximise returns during business exits. Our disposal strategy often yields higher profits than selling as a going concern, with expert management of retirement sales, career changes, or business handovers. We ensure controlled, profitable exits while maintaining positive PR for ongoing brand reputation.
People
Bernard Eaton
Managing Director
Founder with 59 years' experience in retail sales and marketing. Developed Greenwood's unique sales strategies after studying UK and US retail markets. Leads team of experienced sales event managers with combined 200+ years' retail expertise.
Donald Currie
Marketing Director
Senior marketing professional with extensive retail industry experience. Oversees strategic marketing campaigns and client communications. Works closely with retailers to develop effective promotional strategies that deliver measurable business growth.
Questions
How do Greenwood's sales events generate such exceptional results?
Our unique, copyrighted strategies combine targeted marketing campaigns with expert in-store execution. By creating high-impact sales environments and leveraging proven psychological triggers, we attract large customer volumes while maintaining profit margins through strategic pricing.
What types of retailers benefit most from your services?
We specialise in furniture & furnishings, homewares, fashion, giftware and jewellery sectors. However, our strategies have successfully increased turnover across most retail categories including department stores, specialist retailers and shopping outlets.
What support do you provide during sales events?
We provide comprehensive support including marketing plan development, in-store preparation, day-by-day execution plans, and on-site management by experienced sales event professionals throughout the entire 17-day event.
How are your fees structured?
We operate on a results-only commission basis with no upfront fees or charges. Our payment is directly tied to the sales performance we deliver, ensuring complete confidence in our ability to generate returns.
Can you help with business transitions or closures?
Yes, our business disposal services specialise in maximising returns during retirement sales or business exits. Our strategies often yield higher net profits than selling as a going concern while maintaining positive brand reputation.
