Business Details
26 Years
experience
Your Trusted PR Partner in Sheffield
Dragonfly PR is a leading B2B digital PR and marketing agency specialising in the construction and manufacturing sectors. With over two decades of experience, we deliver award-winning lead generation campaigns that combine innovative digital strategies with deep industry expertise. Our team of PR and digital marketers prioritises results through content creation, backlink generation, and domain authority improvement, ensuring measurable ROI for clients.We maintain long-term relationships with media and clients by delivering tailored campaigns that align with business objectives. Our integrated approach spans traditional and digital PR, social media, SEO, and brand positioning, supported by a commitment to accuracy, teamwork, and transparency. As a trusted partner, we focus on raising brand awareness and driving sales leads for B2B clients in the UK and internationally.
Services
Digital PR
Social Media
SEO Campaigns
Brand Positioning
Lead Generation
Details
- Year established: 2000
Highlights and features
- We have over 20 years of experience in B2B digital PR for construction and manufacturing sectors.
- Our team understands technical specifications and routes to market in B2B industries.
- We deliver measurable results through backlink generation and domain authority improvement.
- We maintain long-term relationships with trade media and industry influencers.
- Our integrated approach combines PR, SEO, and social media for maximum impact.
What people say
Award-winning campaigns
Excellent media relationships
Measurable ROI improvements
Technical expertise
Long-term partnerships
Services
Digital PR
Our digital PR campaigns generate high-quality content and backlinks from high domain authority websites. We create press releases, case studies, and thought leadership articles tailored to construction and manufacturing audiences. By leveraging media relationships, we secure coverage in trade publications and improve search engine rankings through strategic content distribution.
Social Media
We develop integrated social media strategies focused on LinkedIn and Instagram to increase engagement and generate sales leads. Our services include content calendars, community management, and paid social campaigns. We target architects, engineers, and industry professionals through tailored content that builds brand authority and drives website traffic.
SEO Campaigns
Our SEO services improve website visibility through keyword research, content optimisation, and backlink strategies. We conduct technical audits to fix site errors and enhance metadata. By creating SEO-friendly blogs and securing external links from industry sources, we help clients achieve higher search rankings and sustained organic traffic growth.
Brand Positioning
We develop comprehensive brand strategies that align with business objectives and target audiences. Our services include corporate identity design, marketing collateral creation, and brand guidelines development. By integrating branding across all communications, we help construction and manufacturing clients establish market differentiation and build long-term brand equity.
Lead Generation
Our lead generation campaigns combine PR, content marketing, and digital strategies to fill sales pipelines. We target specifiers, contractors, and purchasing managers through tailored content and media outreach. By tracking KPIs and optimising campaigns, we ensure measurable results that convert into tangible business opportunities for B2B clients.
Questions
What sectors does Dragonfly PR specialise in?
We specialise in construction and manufacturing sectors, with extensive experience in B2B marketing for building products, industrial equipment, and engineering services.
How does your digital PR generate sales leads?
Through targeted content creation, media outreach, and backlink strategies that improve search rankings and drive qualified traffic to client websites.
Can you help with international PR campaigns?
Yes, we create tailored international PR strategies with localised content and global media partnerships to support export growth.
What results can I expect from your SEO services?
Improved domain authority, higher search rankings, and increased website traffic that translates into measurable sales leads.
How do you measure campaign success?
We track KPIs like backlink volume, search engine rankings, website traffic, and qualified sales leads through monthly performance reports.
Do you offer social media management?
Yes, we provide end-to-end social media management including content creation, community engagement, and paid advertising on platforms like LinkedIn and Instagram.
