Business Details
15 Years
experience
Your Trusted Digital Marketing Partner in Cheltenham
Media Waypoint is a Cheltenham-based digital marketing agency established in 2011, specialising in integrated strategies that deliver measurable results. As a Certified Google Partner, we combine expertise in SEO, PPC, social media, and email marketing to create cohesive campaigns tailored to client goals. Our approach prioritises transparency, avoiding technical jargon to ensure clients understand every step of their digital journey. With over 15 years of Google Ads experience, we focus on data-driven optimisation to maximise ROI while maintaining flexibility through contract-free partnerships.Client testimonials highlight our ability to transform online presence, evidenced by increased website traffic and conversion rates. Our team's industry knowledge, combined with proactive competitor analysis, ensures sustained growth for businesses of all sizes. Regular reporting and open communication channels reflect our commitment to accountability and long-term client relationships.
Services
Social Media Marketing
Pay Per Click Management
Search Engine Optimisation
Local SEO
Online PR
Remarketing
Audience Building
Email Marketing
Details
- Year established: 2011
Highlights and features
- Our joined-up approach ensures all digital campaigns work seamlessly across channels.
- We guarantee transparent reporting with no hidden fees or technical jargon.
- 15+ years of Google Ads expertise optimises every advertising pound spent.
- Client-centric contracts allow flexibility without long-term commitments.
- Proven track record of increasing website traffic and conversion rates.
Associations and certifications
- Google Partner
What people say
Measurable results
Creative solutions
Market opportunities identified
Strategic thinking
Exceeded expectations
Services
Search Engine Optimisation
Our SEO specialists improve organic rankings through keyword research, content optimisation, and backlink strategies. By aligning technical improvements with business goals, we help clients achieve page-one visibility on Google and Bing. Regular performance tracking ensures sustained growth in website traffic and conversion rates.
Pay Per Click Management
We create targeted Google Ads campaigns focusing on high-value keywords and audience segmentation. Our data-driven approach optimises ad spend while improving click-through rates. Clients benefit from transparent reporting and monthly strategy adjustments to maximise ROI.
Social Media Marketing
Our team develops multi-channel strategies across platforms like Facebook and Instagram. Through scheduled posts, paid advertising, and audience analysis, we increase brand engagement while driving targeted website traffic. Performance metrics guide content refinement for optimal results.
Email Marketing
We design responsive email campaigns that nurture customer relationships and promote brand loyalty. From database segmentation to A/B testing, our approach improves open rates and click-through conversions while maintaining GDPR compliance.
Online Public Relations
Our PR specialists secure editorial coverage in industry publications to boost backlink profiles. By creating compelling content and leveraging media relationships, we enhance online reputation and improve search engine rankings through authoritative third-party platforms.
People
Paul
Founder
Paul established Media Waypoint in 2011 after identifying a gap for transparent digital marketing services. With extensive industry experience, he leads strategic decision-making while maintaining hands-on involvement in client campaigns.
Faye Dooley
Marketing Communications Manager - Cox Powertrain
Faye has collaborated with Media Waypoint since 2018, overseeing social media and SEO strategies that increased Cox Powertrain's online engagement by 73%. Her partnership highlights the agency's ability to deliver consistent growth for manufacturing clients.
Questions
What makes your digital marketing approach different?
Our joined-up strategy integrates SEO, PPC, and social media efforts to create cohesive campaigns that deliver measurable results without isolated tactics.
Do you offer local SEO services?
Yes, we specialise in local SEO optimisation to help Cheltenham businesses appear in location-based searches and Google Maps listings.
How do you measure campaign success?
We track key metrics like conversion rates, organic traffic growth, and ROI through transparent monthly reports with actionable insights.
Can you manage existing PPC campaigns?
Yes, we offer free audits and optimisation services for existing Google Ads accounts to improve performance and reduce wasted spend.
Are contracts required?
No, we operate without long-term contracts to ensure client retention is based solely on delivered results.
