Business Details
Your Trusted Pharmaceutical Marketing Partner in the UK
Orientation Marketing is a specialist pharmaceutical and life sciences marketing agency operating within technical B2B scientific sectors. We help drug development, medical technology, and contract manufacturing organisations enhance visibility, increase engagement, and generate qualified leads through targeted marketing strategies. Our channel-neutral approach ensures campaigns follow a holistic methodology, combining digital and traditional media to maximise marketing budget value. With deep expertise in technical B2B marketing, we provide media planning, pay-per-click advertising, inbound marketing, and creative design services tailored to life science organisations.Our team's extensive experience in pharmaceutical marketing, including former roles at major media suppliers and industry-specific publications, enables us to deliver data-driven campaigns that align with client objectives. We maintain strong relationships with influential media contacts and leverage benchmarking data to secure optimal ad placements at competitive rates. Our services extend to PR and communications strategy, scientific content marketing, and event support, ensuring comprehensive marketing solutions for global pharmaceutical clients.
Services
Media Planning
Pay-Per-Click
Inbound Marketing
Creative Design
PR & Communications
Content Marketing
Event Support
Website Development
Scientific Copywriting
Campaign Analysis
Highlights and features
- We offer 12+ years of specialist B2B media experience in pharmaceutical sectors
- Our team includes former publishers of Pharmaceutical Technology Europe
- We implement data-driven media planning with benchmarking analysis
- We provide holistic marketing strategies combining digital and traditional channels
- Our agency secures value-added media placements through industry relationships
What people say
Optimize media planning
Significantly increased visibility
Targeted campaign expertise
Proven lead generation
Technical marketing specialists
Services
Media Planning
Our media planning service identifies optimal pharmaceutical industry publications and digital platforms for targeted campaigns. We leverage extensive industry relationships and benchmarking data to secure premium ad placements that maximise brand visibility. With expertise in both traditional and digital media, we create strategic plans that align with client objectives while ensuring cost-effective budget allocation across technical B2B channels.
Pay-Per-Click
We develop targeted PPC campaigns that drive qualified traffic to pharmaceutical websites and landing pages. Our specialists create audience-specific strategies using search and social media platforms to enhance brand awareness. With experience managing campaigns for major pharma clients, we implement data-driven approaches that optimise ad performance and deliver measurable ROI through continuous campaign analysis and refinement.
Inbound Marketing
Our inbound marketing strategies convert website visitors into qualified leads through content optimisation and automated workflows. We implement proven methodologies tailored to pharmaceutical sectors, combining SEO, email marketing, and lead nurturing tactics. The approach focuses on building trust with scientific audiences while aligning marketing efforts with sales objectives to improve conversion rates and customer retention.
Creative Design
We create visually compelling marketing materials that resonate with scientific audiences while maintaining brand consistency. Our design team develops campaign assets, event collateral, and digital content that communicate complex technical information effectively. With experience working for global pharmaceutical brands, we ensure creative solutions align with marketing objectives while maintaining scientific accuracy and professional presentation standards.
PR & Communications
Our PR and communications services enhance brand visibility through strategic media outreach and content distribution. We develop tailored communication strategies that position clients as industry thought leaders while managing reputation across traditional and digital channels. The service includes press release distribution, media relations management, and content creation specifically designed for pharmaceutical and life science sectors.
People
Chris Lawson
Director & Co-Founder
With 12+ years in B2B publishing, Chris brings expertise in technical marketing from roles at major media suppliers including Haymarket Publishing and UBM. His experience spans science industries and pharmaceutical media strategy.
Gareth Pickering
Director & Co-Founder
Gareth has 20+ years in B2B publishing across global organisations like UBM and Reed Elsevier. He specialises in medical device and pharmaceutical media, launching Medical Plastics News magazine in 2012.
Elliott Berger
Board of Directors and Strategic Advisor
Elliott is a global commercial executive with experience at Catalent/Blackstone and J&J. He provides strategic guidance on marketing transformation and market expansion for pharmaceutical services companies.
Chris Halling
Director of Communications and Content
With 30+ years in corporate communications, Chris specialises in pharmaceutical development and manufacturing services marketing. He leads content strategy and media relations for technical B2B sectors.
Gareth Roberts
Digital Marketing Operations Director
A Chartered Marketer with 15+ years in digital agencies, Gareth specialises in inbound marketing and lead generation strategies for life science organisations using HubSpot and SharpSpring platforms.
Questions
What specialist sectors do you work in?
We specialise in pharmaceutical, life sciences, and technical B2B marketing across drug development, medical technology, and contract manufacturing sectors.
How do you approach media planning?
We use industry benchmarking data and extensive media contacts to identify optimal publications and digital platforms for targeted pharmaceutical marketing campaigns.
What digital marketing services do you offer?
Our digital services include PPC advertising, SEO, inbound marketing automation, and social media strategy specifically tailored for pharmaceutical and life science organisations.
Can you help with scientific content creation?
Yes, we create technical content including whitepapers, case studies, and scientific articles that effectively communicate complex information to specialist audiences.
Do you work with international clients?
We operate across the UK, EU, and North America with experience delivering global campaigns for pharmaceutical companies and life science organisations.
How do you measure campaign success?
We use data analytics and benchmarking reports to track campaign performance against industry standards, providing regular updates on key metrics and ROI.
