Business Details
38 Years
experience
Your Trusted Partner for Marketing Strategy & Business Advisory Solutions
Since 1988, Innovative Marketing Consultants International has established itself as a premier consulting firm specialising in cutting-edge marketing solutions and business advisory services. Our team of globally recognised experts works with Fortune 1000 firms across diverse industries including Financial Services, Information Technology, Telecom, Retail, Health Care, Manufacturing, Hospitality, and Services. We combine proven methodologies with business acumen to uncover hidden value within organisations, delivering strategic insights that drive measurable results. Our commitment to intellectual excellence is demonstrated through our work with six of the world's top ten brands, where we have consistently optimised marketing strategies and enhanced customer engagement. The IMC Institute serves as our knowledge-sharing platform, disseminating research findings and fostering professional development through publications, speaking engagements, and executive workshops.Our unique model extends clients' internal capabilities by functioning as an outsourced Research and Development partner, providing individual customer-level marketing analytics. With a focus on long-term partnerships, we have maintained relationships with leading corporations for over three decades, continuously adapting to evolving market dynamics. Our consultants, both in-house and external, bring extensive experience from academic and corporate backgrounds, ensuring clients receive multidimensional perspectives. The firm's proprietary approaches to database marketing and marketing analytics have delivered significant financial gains for clients, including a documented $20 million improvement for IBM. As we look to the future, our mission remains to provide unmatched value through innovative business solutions while maintaining our vision as the global leader in marketing consultancy.
Services
Database Marketing
Marketing Analytics
Marketing Intelligence
Marketing Strategy
Business Advisory Services
Customer Engagement Solutions
Research & Development Extension
Executive Workshops
Knowledge Sharing Platform
Strategic Consulting
Details
- Year established: 1988
Highlights and features
- We have over 35 years of experience in marketing consultancy since 1988
- Our team includes globally recognised experts in marketing analytics
- We've delivered proven results for 6 of the world's top 10 brands
- We combine academic research with practical business applications
- Our proprietary methods have generated $20 million in gains for clients
Services
Database Marketing
Our database marketing services help organisations leverage customer data for strategic decision-making. We analyse existing customer information to identify patterns and opportunities for targeted marketing campaigns. This approach enables clients to optimise marketing spend while improving customer engagement and retention through data-driven insights.
Marketing Analytics
We provide comprehensive marketing analytics solutions for businesses with large customer databases. Our team functions as an extension of clients' R&D departments, delivering individual customer-level insights. These analytics help organisations understand market trends, measure campaign effectiveness, and forecast future performance with greater accuracy.
Marketing Strategy
Our marketing strategy services focus on developing innovative solutions for business growth. We work closely with clients to identify new opportunities, create value propositions, and implement strategies that drive long-term success. Our approach combines industry expertise with proven methodologies to deliver measurable business outcomes.
Business Advisory Services
We offer expert business advisory services to help organisations navigate complex market challenges. Our consultants provide strategic guidance on customer engagement, cost optimisation, and revenue growth. With experience across multiple industries, we deliver tailored solutions that address specific business needs and drive sustainable growth.
Knowledge Sharing Platform
The IMC Institute serves as our knowledge-sharing platform, providing access to cutting-edge research and industry insights. We maintain a repository of white papers, case studies, and academic publications developed through client engagements and internal research. This resource supports continuous learning and professional development for our clients and partners.
People
Dr. V. Kumar
CEO
Dr. V. Kumar is a renowned marketing expert with extensive experience in database marketing and analytics. He leads our team of consultants in delivering innovative solutions that drive business growth. His research has been published in multiple languages and he frequently speaks at international industry forums.
Questions
What marketing services do you offer?
We specialise in database marketing, marketing analytics, strategic planning, and business advisory services tailored to Fortune 1000 companies across multiple industries.
How long have you been in business?
We've been providing marketing consultancy services since 1988, with a proven track record of delivering results for global clients.
What industries do you work with?
We serve Financial Services, Information Technology, Telecom, Retail, Health Care, Manufacturing, Hospitality, and Services industries with tailored marketing solutions.
How do you help businesses grow?
We combine academic research with practical applications to uncover hidden value, optimise marketing strategies, and deliver measurable financial improvements through data-driven insights.
What makes your approach unique?
Our unique model extends clients' internal capabilities with expert consulting, proprietary methodologies, and a knowledge-sharing platform that provides ongoing value.
