Power Marketing

We are Power Marketing, a full-service market research agency based in Exeter, with particular experience in undertaking projects for a wide range of private, public, and voluntary organisations in Devon, Cornwall, and the rest of the South West. Our mission is to help our clients make informed decisions by providing high-quality market research services that deliver actionable insights.

Services

We offer a range of services, including:

Brand Awareness and Advertising Research: We help our clients understand their brand awareness and advertising effectiveness through our research services, providing valuable insights to inform future marketing strategies.

Creative Testing: Our creative testing services evaluate the effectiveness of advertising campaigns, ensuring that our clients are promoting their products and services in the most effective way possible.

Customer and Supporter Research: We conduct research to better understand the needs and preferences of our clients' customers and supporters, helping them to develop stronger relationships and improve customer satisfaction.

Customer Profiling and Testing Personas: Our research services create detailed profiles of our clients' target audiences, providing them with valuable insights to inform product development, marketing, and customer service strategies.

Field Work, Online Panels & Data Services: We offer a range of services to support our clients' research projects, including fieldwork, online panels, and data services.

Services for Public Sector: Our research services are not limited to the private sector; we also work with public sector organisations to understand their needs and develop effective solutions.

How We Do It

At Power Marketing, we believe that market research should be more than just a report on a shelf gathering dust. We work closely with our clients to ensure that our research services are designed to meet their specific objectives and inform their decision-making processes. Our experienced marketing professionals have a background in marketing and consultancy, and we understand how to develop an optimized research programme that meets our clients' needs.

Our Team

Our team consists of experienced marketing professionals, each with their own specialty and expertise. Our Managing Director, Peter Slater, has over 25 years of experience in market research and has been responsible for the growth and development of Power Marketing. Our Associate Director, Sarah Ingram, has worked with us for over 20 years, providing expert project management skills and conducting research projects for a range of clients. Our Research & Administration Manager, Mitzie Smee, has over 10 years of experience in the industry and is responsible for the management of our field interviewers and supervisors during fieldwork.

Join Our Team

We often have vacancies for experienced field interviewers and supervisors to join our team. If you have a keen eye for detail and excellent communication skills, we would love to hear from you. We operate to the Market Research Society's Code of Conduct and ensure that our researchers are qualified, trained, and committed to providing high-quality research services.

Values

At Power Marketing, we believe that market research should be a catalyst for positive change. We strive to deliver high-quality, actionable insights that inform decision-making processes and drive business success. Our team is dedicated to providing exceptional service, and we are committed to upholding the highest standards of professionalism and integrity in our work.