Business Details
25 Years
experience
Expert Digital Marketing for Visitor Attractions
Agility Marketing has been specialising in digital marketing for visitor attractions since 2001. Our expertise spans theme parks, zoos, farm parks, and seasonal attractions, with a proven track record of driving visitor numbers and revenue through tailored strategies. Our team prioritises long-term partnerships, with many clients retained for over a decade. We combine sector-specific knowledge with innovative digital advertising, website optimisation, and strategic planning to deliver measurable results.As active members of industry bodies like NFAN and BALPPA, we maintain deep sector insights and a commitment to excellence, ensuring clients benefit from both creative and data-driven approaches to marketing.
Services
Digital Advertising
Website Development
Marketing Strategy
Social Media Management
Marketing Reviews
Details
- Year established: 2001
Highlights and features
- We have 20+ years' experience in the visitor attraction sector
- Our team holds strategic roles in BALPPA and NFAN industry bodies
- We implement data-driven strategies with proven ROI improvements
- Our clients include multiple award-winning attractions
- We offer tailored marketing reviews benchmarked against industry standards
What people say
Record-breaking visitor numbers
48% conversion rate improvement
20 quick wins strategies
5% CTR on Meta
19 return for every 1 spent
Services
Digital Advertising
Specialist digital advertising campaigns tailored to visitor attractions. We create scroll-stopping content across platforms like Facebook, Instagram, TikTok, and Google. Our proven funnel strategy increases visibility and conversions while benchmarking against industry standards. With over 10,000 successful campaigns, we deliver low-cost-per-click solutions that drive ticket sales and visitor numbers for theme parks, zoos, and seasonal attractions.
Website Development
Visitor attraction-specific website development with conversion optimisation. Our WordPress-based sites combine stunning design with functionality to reduce admin tasks. We conduct heat mapping and data analysis to create user journeys that convert at 5% - above industry average. Each build includes strategy workshops and ongoing optimisation to ensure your website remains a powerful marketing tool.
Marketing Strategy
Comprehensive digital marketing strategy development including annual planning and budget breakdowns. Our reviews audit over 50 KPIs across digital channels to identify improvement areas. We create visitor attraction marketing blueprints with customer personas and regional opportunity assessments. This strategic approach has reversed downturns in results for theme park clients and delivered year-on-year growth for multiple attractions.
Social Media Management
Specialist social media strategy and content creation for visitor attractions. Our data-driven approach increases reach by 20% and engagement by 15% through platform-specific strategies. We offer full management or team mentoring options, with proven processes that avoid creative blocks. Services include content calendars, performance benchmarking, and interactive workshops to enhance in-house capabilities.
Marketing Reviews
In-depth digital marketing reviews covering 50+ KPIs across all channels. Our audits include competitor benchmarking and industry-specific insights to identify improvement opportunities. We provide actionable recommendations with implementation support, having helped attractions achieve 40%+ attendance increases. Reviews can be standalone or form the basis for annual marketing plans with measurable objectives.
People
Anita Waddell
Managing Director
With a career spanning two decades in attraction marketing, Anita provides strategic leadership at Agility. She oversees training programmes and offers senior support to clients, leveraging her deep sector knowledge gained from roles at London Zoo and industry leadership positions.
Simone Hayes
Client Services Director
Simone leads strategic implementation for clients, drawing on 15+ years of attraction marketing experience. She oversees project delivery teams and develops tailored strategies that address sector-specific challenges while maximising growth opportunities through digital channels.
Liz Dimes
Digital Marketing Director
Liz heads all digital advertising campaigns and website optimisation projects. With expertise in multi-channel digital marketing, she leads a specialist team to deliver innovative solutions that drive conversions and improve ROI for visitor attractions.
Andrew Rolls
Senior Account Manager
Andrew manages day-to-day client relationships, ensuring campaigns deliver measurable results. He specialises in translating strategic objectives into effective implementation plans, with particular expertise in seasonal attraction marketing and campaign optimisation.
Claire Carson
Senior Account Manager
Claire plans and executes digital campaigns while creating compelling content for social media and advertising platforms. She provides regular performance updates to clients, focusing on how marketing activities contribute to broader business objectives and visitor number growth.
Questions
What visitor attraction types do you work with?
We specialise in theme parks, zoos, farm attractions, scream parks, adventure golf courses, and seasonal attractions. Our experience covers both permanent and temporary attractions across the UK.
How do you measure campaign success?
We track over 50 KPIs across digital channels, benchmark against industry standards, and provide regular reporting on metrics directly tied to visitor numbers and revenue growth.
Do you offer contract flexibility?
We don't tie clients to long-term contracts, though many choose to maintain partnerships for over 10 years due to consistent results and collaborative working relationships.
Can you help with new attraction launches?
Yes, we specialise in attraction launches with our '100-day principle' approach, combining strategic planning with agile execution to maximise visitor numbers from opening day.
How do you handle website redevelopment?
We begin with a strategy workshop to assess whether optimisation or complete rebuild is needed, followed by data-driven design and ongoing performance optimisation to ensure 5%+ conversion rates.
