Business Details
24 Years
experience
Expert Life Science & Healthcare Marketing Services
Alto Marketing was founded in 2002 to address a critical gap in the life science and healthcare sectors. Our team combines PhD-level scientific expertise with decades of marketing experience to deliver strategic communications that drive measurable results. We specialise in content marketing, public relations, digital marketing, and consultancy services tailored to life science, biotech, and healthcare companies. With a close-knit team of 10 professionals, we offer both B2B and consumer sector support, from omnichannel content strategies to targeted PR campaigns.Our scientific background enables us to translate complex technical concepts into compelling narratives that resonate with researchers and healthcare professionals. We prioritise long-term partnerships, proactive collaboration, and a human-centric approach to help clients achieve their goals. Our track record includes successful projects with industry leaders and startups across Europe, the US, and South America.
Services
Content Marketing
Scientific PR
Digital Marketing
Marketing Consultancy
Event Marketing
Details
- Year established: 2002
Highlights and features
- 20+ years of specialist experience in life science and healthcare marketing
- Team of PhD-qualified scientists with deep industry knowledge
- Proven track record delivering ROI for global industry leaders and startups
- Integrated approach combining content strategy, PR, and digital marketing
- Award-winning client testimonials highlighting reliability and responsiveness
What people say
Unmatched expertise
Scientific knowledge
Quick turnarounds
Industry-appropriate advice
Proven ability
Services
Content Marketing
Our content marketing combines scientific expertise with strategic planning to create targeted campaigns that engage life science and healthcare audiences. We develop comprehensive strategies including articles, case studies, white papers, and digital content tailored to your business objectives. Our team ensures scientific accuracy while optimising content for search engines and audience engagement, helping clients establish thought leadership and generate qualified leads through data-driven content distribution.
Scientific PR
Specialist public relations services for life science and healthcare organisations, focusing on media relations and strategic communications. We create and distribute press releases, secure editorial coverage, and develop targeted PR campaigns through our extensive media database. Our scientific background enables us to craft technically accurate messaging that resonates with researchers and healthcare professionals, while our industry relationships help maximise media exposure and credibility for clients across global markets.
Digital Marketing
Comprehensive digital marketing solutions tailored to life science and healthcare sectors, including SEO, SEM, and social media strategies. Our team develops data-driven campaigns that improve online visibility and generate qualified leads. We combine technical SEO expertise with scientific understanding to create optimised content, while our paid advertising strategies target specific audiences through precision media planning and campaign management across digital platforms.
Marketing Consultancy
Expert marketing consultancy services providing strategic guidance for life science and healthcare organisations. We help develop marketing strategies, create targeted messaging, and plan effective media campaigns based on deep sector knowledge. Our consultancy covers brand development, communications strategy, and campaign planning, with a focus on delivering measurable ROI through evidence-based approaches that align with scientific and business objectives.
Event Marketing
Specialist event marketing services for life science and healthcare industry events. We provide comprehensive support from event selection and booth design to pre-event promotion and post-event follow-up. Our team develops targeted marketing materials, coordinates event logistics, and implements lead generation strategies to maximise ROI from industry conferences and exhibitions. With 20+ years of event experience, we help clients optimise their presence at key sector events globally.
People
Kelly Buggy
Managing Director
PhD biochemist with 10+ years in scientific marketing. Leads omnichannel communications campaigns, combining research experience in cell signalling and structural biology with strategic marketing expertise to deliver successful client programmes.
Omee Ahmed
Senior Manager, Digital and Science Communications
PhD in telomere biology with 10+ years in scientific marketing. Specialises in SEO, SEM, and scientific content development, leveraging genetics research experience to improve online visibility and drive targeted traffic for life science clients.
Sarah Perceval
Senior Manager, Healthcare and Science PR
25+ years in scientific PR with expertise in diagnostics, pharma manufacturing, and analytical science. Creates compelling narratives and secures editorial opportunities through deep understanding of healthcare media and communication requirements.
David Robinson
Founding Director
Established Alto Marketing in 2002 with 26 years of experience in life science marketing. Provides strategic guidance on messaging development and integrated campaign execution, combining industry knowledge with marketing innovation.
Jeanne Williamson
Associate Consultant
Biotech specialist with scientific background and expertise in sales strategy and EU markets. Supports clients with business development and scientific communication, leveraging language skills in French and German for international market strategies.
Questions
What specialist sectors do you work with?
We specialise in life science, healthcare, and related industries including biotech, pharmaceuticals, diagnostics, and medical devices. Our scientific team has expertise across analytical chemistry, materials science, and multiple healthcare disciplines.
How do you handle complex scientific concepts?
Our PhD-qualified team translates technical information into clear marketing messages. We combine scientific understanding with communication expertise to create accessible content that maintains technical accuracy while engaging target audiences.
What marketing services do you offer?
We provide full-service marketing including content strategy, PR, digital marketing (SEO/SEM), social media, email campaigns, marketing consultancy, and event marketing specifically tailored to life science and healthcare sectors.
How do you measure campaign success?
We use data-driven approaches with clear KPIs including lead generation metrics, media coverage analysis, website traffic improvements, and ROI calculations. Our reports combine third-party data with client-specific performance indicators to demonstrate campaign effectiveness.
Can you support international marketing efforts?
Yes, we have extensive experience in global campaigns with media relationships across Europe, the US, and South America. Our team understands regional market differences and can develop tailored strategies for international market penetration.
