Business Details
25 Years
experience
Data-Driven Marketing for Business Transformation
Established in 2001, Serendipity 2 is a leading data-driven marketing agency specializing in business transformation for consumer brands, retailers, and digital platforms. Our approach combines proprietary data with third-party sources to deliver actionable insights, strategic planning, and creative execution. With expertise spanning over 20 years, we serve global clients in FMCG, food and drink, hospitality, travel, and high street retail. Our team of seasoned professionals integrates consumer research, data analytics, and brand strategy to drive measurable ROI.We prioritize simplicity in outcomes while addressing complex data challenges through technology-enabled solutions. Our client-centric methodology focuses on execution at the 'sharp end' where strategies translate into tangible results. Trusted by major brands like Coca-Cola and Unilever, we maintain a proven track record of delivering business growth through personalized, data-informed approaches.
Services
Market Research
Data Analytics
Brand Strategy
Creative Design
Digital Execution
Details
- Year established: 2001
Highlights and features
- We deliver ROI through data-driven strategies for global consumer brands
- Our 20+ years of expertise spans FMCG, hospitality, and digital transformation
- We integrate proprietary data with third-party sources for comprehensive insights
- Our team includes former client-side executives from major consumer brands
- We combine quantitative analysis with creative execution for measurable results
What people say
Award-winning work
Data-driven expertise
Measurable ROI
Strategic insights
Creative execution
Services
Market Research
Our market research services use qualitative and quantitative techniques to understand consumer attitudes and behaviors. We analyze market trends, brand perceptions, and purchasing motivations to inform strategic decisions. Our approach combines in-depth interviews, focus groups, and digital tracking to deliver actionable business insights that drive effective marketing strategies.
Data Analytics
We transform complex data into strategic business insights using advanced analytics and visualization tools. Our team identifies patterns in consumer behavior, market trends, and sales performance to optimize business decisions. By combining proprietary data with external sources, we create comprehensive market views that drive targeted marketing strategies and operational improvements.
Brand Strategy
Our brand strategy services develop targeted market approaches based on data-driven insights. We create segmentation models, positioning strategies, and go-to-market plans that align with consumer needs. Our approach combines market analysis with creative execution to maximize brand impact and deliver measurable business growth for consumer-facing companies.
Creative Design
We create impactful visual identities and marketing materials grounded in consumer insights. Our design process translates strategic findings into engaging brand experiences across digital and print platforms. From packaging to digital campaigns, our creative solutions combine aesthetic appeal with data-informed messaging to enhance brand recognition and customer engagement.
Digital Execution
Our digital execution services implement data-driven marketing strategies across online channels. We develop targeted campaigns based on consumer insights and market analysis. Our approach combines technical expertise with creative content to optimize digital presence, improve customer engagement, and drive measurable business outcomes through e-commerce and digital platforms.
People
Peter Flood
CEO & Founder
Founded Serendipity 2 in 2001 after senior roles at Chef & Brewer Group and Market Location. Combines hospitality and data marketing expertise with 20+ years of agency leadership experience.
Tanya Brittain
Finance & HR Director
Experienced finance director with public sector auditing background. Manages financial planning and HR operations for the growing agency with expertise in corporate financial management.
Harriett Type
Managing Director
Marketing leader with 20+ years of client and agency-side experience. Specializes in brand launches and go-to-market strategies across international markets with proven campaign development expertise.
Paul Robertson
Non-Executive Director
40-year drinks industry veteran with Coca-Cola Europacific Partners. Provides strategic guidance on out-of-home market dynamics and brand development for food and beverage clients.
Stewart Beale
Non-Executive Director
25+ years in consumer goods sector with Coca-Cola, AB-Inbev, and Carlsberg. Expertise in commercial strategy, category management, and revenue optimization with experience leading transformation projects for major brands.
Questions
What industries does Serendipity2 specialize in?
We specialize in consumer brands, retail, hospitality, travel, and digital business transformation with expertise in FMCG and QSR sectors.
How does Serendipity2 use data analytics?
We combine proprietary data with third-party sources to deliver actionable insights for market research, customer segmentation, and strategic planning.
What services does Serendipity2 offer?
Our services include market research, brand strategy, creative design, digital execution, and data analytics for business transformation.
Which major brands have you worked with?
We've partnered with Coca-Cola, Unilever, Royal Caribbean, and other leading consumer brands across food, beverage, and retail sectors.
How do you ensure measurable results?
Our data-driven approach focuses on execution at the 'sharp end' with continuous performance measurement and strategy optimization.
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