Business Details
Interior & Lifestyle Marketing Experts
We are In The White Room, a marketing agency specialising in interiors and lifestyle brands. With over three decades of experience, we have adapted to the evolving marketing landscape while maintaining our core focus on strategic brand growth. Our expertise spans public relations, influencer marketing, social media management, content creation, and digital advertising. We combine creative direction with data-driven strategies to deliver impactful campaigns that enhance brand visibility and drive measurable results.Our in-house team handles everything from concept development to execution, ensuring cohesive and tailored solutions for each client. Through long-term partnerships, we help brands navigate competitive markets and achieve sustained success.
Services
Influencer Marketing
PR Campaigns
Social Media Management
Content Creation
Digital Advertising
Highlights and features
- We have over 30 years of experience in interiors marketing.
- Our in-house team handles full-service campaign execution.
- We combine strategic audits with creative direction for tailored results.
- We offer global influencer network access and local market insights.
- Our SEO specialists deliver long-term digital visibility improvements.
Services
Influencer Marketing
We design and execute strategic influencer campaigns that boost brand awareness. Our full-service management includes campaign planning, influencer selection, content creation, and performance analysis. By leveraging both gifted and sponsored partnerships, we help brands generate authentic content and measurable engagement across global markets.
PR Campaigns
Our PR services amplify brand stories through targeted media outreach. We develop consumer and trade-focused campaigns, manage launch events, and secure digital coverage. With established industry contacts, we position clients as market leaders while aligning press strategies with broader marketing objectives for maximum impact.
Digital Advertising
We create performance-driven digital ad campaigns across Google, Meta, Pinterest, LinkedIn, and TikTok platforms. Our approach combines strategic audits with creative execution to optimise budget allocation. Through tailored campaign development, we ensure measurable ROI while maintaining brand consistency across all advertising channels.
Content Creation
Our in-house studio produces high-quality visual content for social media and digital platforms. Services include concept development, photography, video production, and styling. We create both lo-fi and premium content tailored to brand identity, ensuring consistent visual storytelling across all client channels and marketing materials.
SEO Services
We implement long-term SEO strategies to improve organic search visibility. Our services include technical website audits, content optimisation, and ongoing campaign management. By focusing on targeted keyword strategies and avoiding generic approaches, we help clients achieve sustainable improvements in search engine rankings and digital traffic.
People
Colin Long
Founder & Director of Brand Strategy
With over 30 years in marketing, Colin established In The White Room and leads brand strategy development. His expertise ensures clients receive industry-specific insights and long-term growth strategies tailored to the interiors sector.
Gemma Willshire
Associate Director, PR & Strategy
Gemma oversees PR and strategic planning, combining media relations expertise with market analysis. She ensures campaigns align with client objectives while maintaining the agency's high standards for measurable results.
Claire Younger
Senior Social Media Account Manager
Claire manages social media strategies, focusing on organic growth and paid campaign execution. Her hands-on approach ensures clients maintain consistent brand presence across evolving digital platforms.
Chris Barclay
Director of Interiors Photography
Chris leads visual content creation, overseeing photography and video production. His creative direction ensures all visual assets align with brand identity while meeting commercial marketing requirements.
Jonathan Myers Lamptey
SEO & PPC Strategy Consultant
Jonathan specialises in search engine optimisation and paid advertising strategies. He develops data-driven approaches to improve digital visibility and campaign performance across multiple online platforms.
Questions
What industries do you specialise in?
We focus exclusively on interiors and lifestyle brands, providing tailored marketing solutions that address sector-specific challenges and opportunities.
Can you handle international marketing campaigns?
Yes, we manage global campaigns with local market insights, having worked with clients across the UK, Norway, USA, and other international markets.
Do you offer full-service marketing solutions?
We provide end-to-end marketing services including strategy development, PR, influencer campaigns, digital advertising, and content creation under one roof.
How do you measure campaign success?
We use performance analytics, engagement metrics, and ROI tracking to evaluate campaigns, providing regular reporting with actionable insights for continuous improvement.
Can you help with product launches?
Yes, we specialise in launch campaigns including creative direction, media outreach, influencer partnerships, and digital strategies to maximise market impact.
Do you have in-house production capabilities?
We operate a full-service studio offering photography, video production, and creative design to ensure consistent brand execution across all marketing materials.
