M T C

At MTC, we pride ourselves on being a boutique agency that has been serving the sports media industry for over 25 years. Our team of experts has a deep understanding of the commercial and marketing aspects of the sports industry, which enables us to provide unparalleled expertise in talent management. Our agency has been involved in some of the most significant talent and athlete contracts over the past few decades, and we have cherry-picked some of the most exciting and unorthodox publishing deals in the sporting genre.

Our Talent

Our portfolio is comprised of household names, champions, and some of the biggest personalities in sports broadcasting. We are proud to represent 11 Olympic champions, 20 medallists, 3 BBC Sports Personalities of the Year, including the winner in 2012, arguably our nation's greatest ever year for sport. Our talent has a pedigree in sports who have now excelled in diversifying into media, brand support, and the corporate workspace. Our roster includes Colin Jackson CBE, Jo Pavey, Jonathan Edwards CBE, Kelly Sotherton MBE, Liz Johnson, Mark Foster, Ned Boulting OBE, and Sally Gunnell OBE.

Our Services

At MTC, we understand that the agency-talent relationship is evolving. Gone are the days when agencies only focused on negotiating contracts. Our commitment is to partnering on and developing creative projects and opportunities. This approach is reflected across a range of media, including digital, publishing, television, audio, and live performance. With over 25 years of excellence in the sports industry, our network is the perfect platform for innovative sports media development.

Our Expertise

We have extensive experience in negotiating and concluding groundbreaking deals, securing sponsorship, and creating bespoke marketing campaigns that drive results. Our team has a unique understanding of what publishers demand and has achieved significant success in the literary agent market. We also have expertise in bike racing, having launched The Road Book, the indispensable annual publication for road race cycling enthusiasts.

Diversity and Inclusion

Over the years, we have been fortunate to work with clients who represent the genuine diversity of twenty-first-century Britain and modern British sport. Our clients provide unique and expert insights into the multiple impacts of background, ability, and ethnicity within the context of elite sporting performance. On this page, some of our clients share what diversity means to them and explore how their individual messaging can be communicated across a broad audience.

Client Testimonials

Colin Jackson CBE, Olympic Silver Medallist and World Record Holder, reflects on his experience as a first-generation immigrant in Wales. Liz Johnson, Paralympic Gold Medallist and 3x World Champion, shares her story of perseverance and turning obstacles into opportunities. Raha Moharrak, mountaineer and TEDx speaker, shares her struggles to break cultural norms and her mission to inspire and empower people of all ages and backgrounds. Mark Foster, 5-time Olympian and 6-time World Champion, talks about his journey of coming out and addressing the issue of masculinity and vulnerability.

Conclusion

At MTC, we are committed to partnering with our clients to develop creative projects and opportunities that drive results. With over 25 years of experience in the sports industry, we are well-equipped to provide expert guidance and support. Our team of experts is dedicated to fostering a culture of diversity and inclusion, recognizing the immense value that individuals from diverse backgrounds and abilities bring to the workplace.