MTC (UK)

We began in the United States as Marketing Trademark Consultants and were acquired in 1992 as MTC (UK) Ltd, operating as a licensing agency for designers, corporate brands and kids and entertainment properties. In late 1992 we entered sport through our first Olympic gold medallist and became the first agency to recognise the potential in marketing Olympic talent long before 2012 transformed the landscape. Our business has always bucked the perception of sports management by maintaining longstanding and trusted relationships with partners and clients, many of whom have been with us for over 20 years. We now operate in a new dynamic phase with a platform built on creating TV shows, producing live stage shows, publishing bestselling books and representing the most decorated award-winning talent. Our focus on expertise is matched by few agencies, and our appreciation of commercial and marketing activation in sport and entertainment is second to none. Driven by strong commercial and marketing pedigree, we have a comprehensive understanding of how to make successful talent work directly for retained clients and in joint business ventures.

We have been involved in some of the most significant talent and athlete contracts of recent decades and have secured some of the most exciting and unorthodox publishing deals in the sporting genre. Our portfolio includes 11 Olympic champions, 20 medallists and 3 BBC Sports Personalities of the Year, including the winner in 2012. We support talent with a sporting pedigree who now excel in diversifying into media, brand support and the corporate workspace. Global trends are changing agency-talent relationships, and we are committed to partnering on and developing creative projects and opportunities rather than only negotiating contracts. We maintain professional standards rooted in long-term relationships and a problem-solving approach that prioritises client satisfaction and commercial success.