Business Details
37 Years
experience
Award-Winning Automotive Marketing Solutions in Sheffield
We are a results-driven automotive marketing agency with over 30 years of industry expertise. Founded in 1989, our focus has always been on helping automotive clients sell more vehicles through innovative, data-led strategies. Our merger with Bluesky Interactive in 2008 expanded our capabilities to include cutting-edge digital solutions, virtual showroom events, and omnichannel marketing campaigns. Recognised as The Drum's No.1 for Client Satisfaction and multiple CarDealer Power Awards winners, we combine deep automotive knowledge with creative excellence to deliver measurable ROI for our clients. Our team of specialists works collaboratively with clients to craft tailored marketing strategies that enhance brand visibility, drive sales, and improve customer retention.With offices in Sheffield and Coventry, we serve motor groups, independent dealerships, and prestige franchises across the UK. Our commitment to continuous innovation ensures we remain at the forefront of automotive marketing trends, delivering solutions that adapt to the evolving consumer journey. We pride ourselves on long-term client relationships built on trust, transparency, and shared success. Our industry accolades reflect our dedication to excellence, while our client testimonials highlight the tangible results we achieve. As a fully integrated agency, we offer end-to-end marketing services from strategy development to execution, ensuring every campaign delivers maximum impact.
Services
Automotive Marketing
Showroom Events
Digital Campaigns
Website Design
Video Marketing
Details
- Year established: 1989
Highlights and features
- We have over 30 years of automotive marketing experience.
- Our team includes FCA and ASA compliance specialists.
- We offer data-driven omnichannel marketing solutions.
- We've won multiple industry awards for client satisfaction.
- We provide tailored marketing strategies for automotive clients.
Associations and certifications
- The Drum Recommended
- CarDealer Power Awards
- RAR Awards
What people say
Award-winning
Client-focused approach
Innovative solutions
30+ years experience
High ROI
Services
Automotive Marketing
We create integrated marketing strategies specifically for automotive clients. Our approach combines digital and traditional channels to enhance brand visibility and drive vehicle sales. With 30+ years of industry expertise, we deliver tailored campaigns that improve ROI and customer engagement for car dealerships and franchises.
Showroom Events
Our data-driven online showroom platform increases car sales through immersive digital experiences. The system includes car configurators, appointment booking, and targeted marketing. This solution helps dealerships generate qualified leads and improve conversion rates while providing measurable results through real-time analytics.
Digital Campaigns
We develop targeted digital advertising campaigns across multiple platforms including Google, Facebook, and YouTube. Our Google-accredited team optimises PPC strategies to maximise cost-effectiveness. These campaigns focus on reaching potential car buyers at key decision-making moments to drive dealership traffic and online engagement.
Website Design
We create custom automotive websites that enhance customer journeys and improve sales conversions. Our designs incorporate responsive layouts, vehicle stock integration, and interactive features. These websites are optimised for search engines and provide seamless user experiences across all devices for car dealerships.
Video Marketing
Our video production services create engaging content for automotive marketing. We produce promotional videos, vehicle showcases, and dealership tours that appear across digital TV, YouTube, and social media platforms. These dynamic campaigns help build brand awareness and drive customer interest in new and used vehicles.
People
Justin Bennett
Company Director
Justin joined the company in 1991 and now serves as Company Secretary and Finance Director. With over 30 years in automotive marketing, he ensures financial stability while maintaining client relationships and contributing to strategic decision-making.
Neale Evans
Chairman
As Group Chairman, Neale brings extensive automotive industry knowledge from his previous role at Cowie Group. He has been instrumental in shaping the company's strategic direction since joining in 1995, focusing on innovation and client satisfaction.
Simon Crace
Managing Director
Simon joined in 2002 and became Managing Director through his expertise in media and agency operations. He leads day-to-day business activities, driving growth and ensuring delivery of high-quality marketing solutions that meet automotive industry demands.
Greg Wood
Creative Director
Greg leads our creative team in developing award-winning marketing materials. With deep understanding of automotive consumer behaviour, he ensures all creative output effectively communicates brand messages while driving customer engagement and sales conversions.
Jon Green
Digital and Data Insights Director
Jon oversees our data-driven marketing strategies, combining analytics with industry expertise. He ensures our clients benefit from evidence-based decision-making through comprehensive performance tracking and optimisation of digital marketing campaigns.
Questions
What automotive marketing services do you offer?
We provide omnichannel marketing, showroom events, digital campaigns, website design, and video marketing specifically tailored for automotive clients.
How long have you specialised in automotive marketing?
We've focused exclusively on automotive marketing for over 30 years, developing deep industry expertise and successful strategies.
What makes your showroom events unique?
Our data-driven platform includes car configurators, appointment systems, and real-time analytics to maximise sales conversions for dealerships.
How do you help dealerships sell more cars?
We combine targeted digital advertising, engaging content, and innovative technology to attract qualified leads and improve conversion rates.
Are you compliant with automotive advertising regulations?
Yes, our team is fully trained in FCA, ASA, and GDPR compliance to ensure all marketing materials meet industry standards.
Videos
