Design by Pie

We are an independent creative director and designer operating under the Design by Pie brand, based in North Devon. We have over 15 years of professional experience in brand and visual identity design, having launched our practice in 2011. Our core expertise lies in developing distinctive, connected visual identities for SMEs that move beyond generic logo design. We take a strategic, client-centred approach to every project, starting with a deep interpretation of each brief to align design with business goals. We prioritise strategic thinking before any design work begins, to ensure every output communicates clearly with target audiences. Our work is focused on helping brands stand apart from competitors while building recognition, recall and trust with their customer bases.

We are a qualified, independent creative professional, not a large agency, which means we offer personalised, dedicated support to every client. We provide a full design toolkit that supports consistent brand application across both print and digital media as businesses grow. We are committed to delivering thoughtful, meaningful design that reflects the unique needs and objectives of each client we work with. We pride ourselves on transparent collaboration, listening closely to client feedback to deliver solutions that exceed expectations.