DR Agency

At Direct Relations, we are passionate about creating work that truly works. Our agency is built on a foundation of customer data insights and a deep understanding of how technology and digital expertise can drive loyalty between brands and their audiences. With over 25 years of experience, we have developed a unique approach that sets us apart from other agencies. Our process, known as P insights, is designed to unlock valuable evidence that focuses our thinking, planning, and strategy. This approach, combined with our omni-channel capabilities, enables us to create seamless customer journeys across all touchpoints.

Our Services

Our full-service agency offers a wide range of skills, from customer marketing and value development to launching new services and driving change in various sectors. We have extensive experience in Retail, Distribution, Utilities, Education, Automotive, Financial Services, Manufacturing, Trades, Business Services, and Public Sector, among others. Whether it's launching an innovative new home improvement service or pushing for change in higher education, our services are designed to deliver results.

What Our Clients Say

Our clients appreciate our ability to deliver organic growth in contacts and understanding, even without transactional data. They also value our creative execution and strategic approach, which has led to significant growth and development in their sectors. James Green, Communications Manager at Dulux, notes, "The agency convinced us that a lack of transactional data needn't be a barrier to segmentation." David Hinchliffe, Divisional Director Marketing at Arco Limited, adds, "The creative execution and the strategy the agency created ensured that the 10% CashBack campaign was not only a favourite within the company, but made a real difference to our bottom line." Jeremy Stacey, Buying Manager at ASDA, highlights the long-term support provided, saying, "We've a long-term goal of significant growth and development in this sector to match what we're seeing in other Wal-Mart territories, which is exactly what dR's support is helping us deliver."