Business Details
Expert B2B Marketing Services for the IT Industry
Glastonbury Marketing is a B2B marketing agency specialising in the IT and technology sector. Our team of experienced professionals combines strategic thinking, creative expertise, and digital excellence to deliver high-performance marketing solutions. We act as an extension of our clients' marketing departments, aligning strategies with business goals while executing campaigns that drive measurable results. With a focus on complex markets, we provide market research, competitor analysis, and data-driven insights to help businesses navigate long sales cycles and multiple stakeholder dynamics.Our services span SEO, content marketing, social media, influencer marketing, app development, and marketing automation. We pride ourselves on transparency, GDPR compliance, and creating scalable teams tailored to client needs. Our rural Somerset base allows us to offer London-agency quality without the associated overheads. Through a combination of manual research, telemarketing, and advanced data management, we build targeted campaigns that maximise ROI. Our approach integrates owned, earned, and paid media to create cohesive marketing strategies that evolve with market demands.
Services
Marketing Strategy
SEO Services
Content Marketing
Social Media Marketing
Influencer Marketing
App Development
Marketing Automation
Web Development
Competitor Research
Market Research
Highlights and features
- We deliver results for major IT brands through proven B2B marketing strategies
- Our team combines strategic thinking with deep technical market understanding
- We offer scalable marketing teams tailored to specific client requirements
- We maintain GDPR compliance in all data management practices
- We execute multilingual campaigns across 20+ languages with global reach
Services
Marketing Strategy
We develop comprehensive marketing strategies that align with business objectives. Our approach combines market research, competitor analysis, and buyer profiling to create targeted campaigns. We focus on messaging frameworks that address different stages of the buying cycle and audience segments. Our strategies incorporate performance metrics and forecasting to ensure measurable ROI.
SEO Services
Our SEO services improve search engine visibility through on-page and off-page optimisation. We focus on relevance, authority, trust, and security factors that influence rankings. Our approach includes keyword research, content optimisation, and technical improvements to enhance user experience while meeting algorithm requirements for better organic performance.
Content Marketing
We create engaging content that addresses market needs and drives engagement. Our process includes audience research, gap analysis, and content mapping to the buying cycle. We produce various formats including whitepapers, infographics, and videos that support SEO and marketing automation efforts.
Marketing Automation
Our marketing automation solutions nurture leads through personalised communication flows. We implement lead scoring systems and segmentation strategies to deliver targeted content. The platform tracks engagement metrics to identify sales-ready leads and optimise campaign performance continuously.
Web Development
We build responsive websites and landing pages optimised for performance and conversion. Our development approach prioritises speed, security, and mobile compatibility. We work with various CMS platforms and implement personalisation features that integrate with marketing automation systems for enhanced user experiences.
Questions
What industries do you specialise in?
We focus exclusively on B2B marketing for the IT and technology sector, working with both established companies and disruptive startups.
How do you handle data privacy compliance?
We maintain strict GDPR compliance in all data management practices, ensuring explicit consent and transparent handling of contact information.
Can you work with global clients?
Yes, we execute multilingual campaigns across 20+ languages and collaborate with international clients through remote project management systems.
What marketing technologies do you use?
We work with major marketing automation platforms including Act-On, Marketo, and Eloqua, implementing solutions tailored to client requirements and budgets.
How do you measure campaign success?
We use lead scoring systems, conversion tracking, and ROI calculations combined with forecasting dashboards to measure performance against strategic objectives.
Do you offer website development services?
Yes, we create responsive websites optimised for speed and SEO, working with platforms like WordPress, Drupal, and custom solutions as needed.
