Richard Baird Freelance Design

We are Richard Baird Freelance Design, a specialist design consultancy and content platform operator founded and led by Richard Baird. We have over a decade and a half of operational experience delivering bespoke logo and brand identity solutions for businesses and architectural practices. Our team has expanded from a solo practice to include an editor, engineer, web designer and five dedicated writers to support our growing service and content offerings. We built BP&O to a readership of over 100,000 monthly visitors, with nearly 1 million page views, positioning it as a respected resource alongside legacy design press. We launched LogoArchive as an Instagram account in 2015, growing its audience to 200,000 and developing it into an international research programme with 60 researchers across 40 countries. Our Logo Histories weekly subscription newsletter is the first of its kind, sharing the stories behind modernist logos as a key educational resource for design professionals, with thousands of subscribers.

We have designed, edited and published 19 design history booklets as part of the LogoArchive programme, including five collaborative publications and an award-winning title focused on Japanese modernist logos. We have written over 1700 articles on design, with commissioned work published by Michelin-starred restaurants, IDEA magazine and Gestalten, demonstrating deep subject matter expertise. We work closely with clients to strategically position their products and services, developing tailored visual identities that balance creative craft with practical usability and real-world use cases. We offer studios an external perspective on strategic design direction, providing valuable second opinions to support internal creative teams. We are committed to full transparency across all our platforms, including our subscription-based Extended Insights model for BP&O and our subscription research tool for LogoArchive.