Richard Baird Freelance Design

About Rich

Richard Baird, founder of Rich Baird Publishing, is a multifaceted creative with extensive experience across design, publishing, and technology. Over the past decade, he has built BP&O into a leading design platform, attracting hundreds of thousands of readers worldwide. His passion for design extends beyond mere aesthetics, deeply resonating with its strategic and transformative power.

Building Brands & Identities

Rich works collaboratively with clients to develop impactful brand identities that resonate. This holistic approach considers every touchpoint, from logo design and visual language to storytelling and market positioning. He has worked with diverse clients, ranging from tech platforms to renowned publishers and iconic coffee brands. His expertise in architecture specifically caters to firms in the UAE, USA, and Australia.

Sharing Design Knowledge & Inspiration

Beyond building brands, Rich is dedicated to nurturing design education and fostering dialogue. He has published over 1,700 articles on design, edited 19 booklets on design history, and written a book on brand building. His highly anticipated podcast, Nomad Ten Questions Series, features in-depth interviews with prominent figures in the design world.

Research & Innovation

Rich's constant exploration of design manifests in pioneering initiatives such as LogoArchive, a research platform tracking global logo trends. He has also curated an international team to conduct groundbreaking on-the-ground research across 40 countries.

A Vision for the Future

Rich's relentless pursuit of progress is evident in his diverse skillset, encompassing writing, publishing, software development, and even podcasting. He is driven by a desire to empower designers and foster meaningful conversations around the power of design in shaping our world.