Business Details
Integrated Brand & Marketing Agency in Berkhamsted
We are Howell Penny, an independent integrated agency dedicated to creating compelling brand and marketing propositions that drive client success. Since our establishment, we have partnered with globally recognised brands, combining our passion for creativity with a deep understanding of retail and consumer behaviour. Our team prioritises collaboration, ensuring every project aligns with client goals while delivering measurable results. With a reputation for flexibility and precision, we pride ourselves on being a trusted partner for businesses seeking innovative solutions.Our approach balances strategic insight with practical execution, enabling brands to stand out in competitive markets. As a UK-based agency, we maintain a client-centric ethos, fostering long-term relationships built on transparency and shared ambition. Our work spans brand repositioning, retail activation, and internal communications, reflecting our commitment to holistic marketing excellence.
Services
Brand Clarity
Retail Activation
Internal Communications
Brand Repositioning
Marketing Strategy
Highlights and features
- We are an independent agency with a proven track record in brand transformation.
- Our team combines creative expertise with deep retail industry knowledge.
- We prioritise flexible, responsive partnerships with clients across sectors.
- Our solutions are grounded in strategic insight and measurable outcomes.
- We have worked with globally recognised brands to deliver impactful results.
What people say
Get it right first time
Exceptionally talented team
Deliver on tight deadlines
Refreshed brand vitality
Outstanding results
Services
Brand Clarity
We develop clear brand strategies that define identity, positioning, and messaging to ensure consistency across all touchpoints. Our approach focuses on aligning brand values with market demands, helping businesses stand out. By combining research with creative insight, we create propositions that resonate with target audiences.
Retail Activation
Our retail activation services enhance in-store experiences and drive customer engagement through innovative visual merchandising and point-of-sale solutions. We work closely with retailers to translate brand strategies into physical environments. Our expertise ensures campaigns are both impactful and commercially effective, supporting long-term growth.
Internal Communications
We design internal communication strategies that align organisational goals with employee understanding and motivation. Our solutions include branded campaigns, digital platforms, and training materials. By fostering a cohesive company culture, we help businesses improve productivity and maintain consistent brand messaging internally.
People
Chris Penny
Managing Partner
Chris Penny co-founded Howell Penny with a vision to create a client-focused marketing agency. He brings extensive experience in brand strategy and retail partnerships, driving the agency's creative direction and business growth.
Simon Howell
Creative Director
Simon Howell leads the creative team at Howell Penny, combining artistic vision with practical execution. His expertise in retail and brand activation has been instrumental in delivering successful campaigns for major clients across diverse industries.
Marc Rigby
Client Director
Marc Rigby oversees client services at Howell Penny, leveraging his background in retail and FMCG sectors. He ensures seamless project delivery and maintains strong client relationships, contributing to the agency's reputation for responsiveness and innovation.
Charlotte Wallwork
Group Account Director
Charlotte Wallwork manages key client accounts, bringing expertise in sales promotion and brand development. Her strategic approach ensures clients receive tailored solutions that align with their business objectives and market demands.
Kirstie Seaman
Account Director
Kirstie Seaman leads account management initiatives, focusing on delivering creative and practical marketing solutions. Her experience in brand repositioning and retail activation supports Howell Penny's commitment to client success.
Questions
What services does Howell Penny offer?
We specialise in brand clarity, retail activation, and internal communications strategies tailored to client needs.
Which industries do you work with?
We partner with retail, FMCG, technology, and public sector clients to deliver impactful marketing solutions.
How do you ensure brand consistency?
Our approach combines strategic research with creative execution to maintain cohesive brand messaging across all channels.
Can you handle urgent projects?
Yes, we deliver time-sensitive campaigns without compromising quality, as demonstrated in our retail store launches.
Are you an independent agency?
Yes, we are proudly independent, allowing us to provide flexible, client-focused marketing solutions.
