Business Details
24 Years
experience
Expert Digital Marketing Services to Grow Your Business
Brand New Way is a digital marketing agency with over two decades of expertise in delivering strategic internet marketing solutions. Founded in 2002 by Peter Hawtin, our agency specialises in Pay Per Click advertising, SEO, email marketing, and website analytics, helping businesses attract and retain valuable customers. With a proven track record working alongside major brands like ITV, AA, and RAC, we combine deep industry knowledge with practical implementation to drive measurable results.Our approach prioritises continuous improvement through data-driven insights, ensuring clients achieve optimal return on investment. Backed by testimonials highlighting our transparency, pragmatism, and ability to exceed expectations, we are committed to delivering tailored strategies that align with long-term business goals.
Services
Pay Per Click Advertising
Email Marketing
SEO Marketing
Website Analytics
Customer Segmentation
Details
- Year established: 2002
Highlights and features
- Founded in 2002 with a proven track record in digital marketing excellence
- Peter Hawtin brings over 20 years of experience across traditional and internet marketing
- Strategic partnerships with major brands like ITV, AA, and RAC
- Offers end-to-end solutions from strategy to implementation
- Continuous performance analysis ensures ongoing campaign optimisation
Associations and certifications
- Google Partner
What people say
26% improvement
Invaluable experience
Improved open rates
Exceeded expectations
Cost-effective campaigns
Services
Pay Per Click Advertising
Targeted Google Ads campaigns designed to attract high-quality leads at cost-effective rates. Our Google Partner-led management ensures optimal keyword selection, ad copywriting, and landing page strategy. Continuous performance monitoring and bid optimisation deliver measurable ROI improvements for businesses of all sizes.
Email Marketing
Strategic email solutions that convert prospects into customers and enhance lifetime value. We create responsive templates, segment databases, and implement tracking systems to maximise engagement. Our data-driven approach includes A/B testing and performance analytics to ensure 30%+ open rates and measurable business growth.
SEO Marketing
Comprehensive search engine optimisation that improves Google rankings and website visibility. We focus on keyword research, content optimisation, and technical improvements to attract targeted traffic. Regular maintenance and competitor analysis ensure sustained organic growth aligned with evolving market demands.
Website Analytics
Data-driven insights into marketing effectiveness using advanced analytics tools. We track user behaviour, conversion rates, and campaign performance to identify strengths and areas for improvement. Our reports provide actionable recommendations to enhance ROI across all digital marketing channels.
Customer Segmentation
Strategic identification and targeting of valuable customer groups through data analysis. We develop tailored messaging strategies and channel-specific campaigns to improve engagement. This approach ensures marketing budgets focus on high-value segments for maximum conversion potential.
People
Peter Hawtin
Director
Digital marketing expert with 20+ years' experience at brands like AA, ITV, and RAC. Pioneered web marketing since 1996, specialising in ROI optimisation through data-driven strategies and practical implementation.
Questions
What digital marketing services do you offer?
We specialise in Pay Per Click advertising, SEO, email marketing, website analytics, and customer segmentation strategies.
How do you help businesses attract more leads?
Through targeted PPC campaigns, SEO optimisation, and data-driven audience segmentation that improves website visibility and conversion rates.
What ROI improvements can we expect?
Clients typically see 20-30% improvements in marketing effectiveness within the first year of strategic implementation.
Do you work with small businesses?
Yes, we support SMEs alongside major brands, tailoring solutions to fit varying budgets and growth objectives.
How do you measure campaign success?
Using advanced analytics tools to track conversions, engagement metrics, and ROI against predefined KPIs for continuous improvement.
