Ethos Marketing

Our Ethos

At Ethos Marketing, we operate with a core set of principles that guide everything we do. Our mission is to be more than just a marketing agency; we strive to be an extension of your own sales and marketing team, dedicated to your success in the UK and Ireland tourism markets.

We are driven by professionalism, ensuring that all our interactions and activities are conducted with the utmost integrity and sophistication. We leverage cutting-edge technology and a sophisticated database system to meticulously manage our clients' markets. This allows us to tailor our strategies precisely, ensuring every campaign is targeted effectively and resonates authentically with the intended audience.

Our team is fueled by an unwavering positivity and enthusiasm for promoting the beauty and richness of Africa and its islands. This passion translates into creative and innovative approaches, enabling us to overcome challenges and constantly seek new avenues for growth. Ultimately, our passion lies in selecting clients who share our enthusiasm, allowing us to ignite the same passion in the UK trade, fostering long-lasting and mutually beneficial relationships.

Our History

Founded in 1994, Ethos Marketing has established itself as a leading player in the travel marketing and representation sector for tourism businesses in Africa and the Indian Ocean. We are a company rooted in collaboration, guided by the expertise of our two dedicated proprietors, Alison Whitfield and Amanda England. Combining over 40 years of experience within the tourism industry, we possess a deep understanding of the needs of tourism organisations, the trade, and the discerning consumer.

Over the years, we have cultivated a loyal clientele comprising some of the most recognized and respected brands in the region. This success is a direct result of our unwavering commitment to offering a highly personalised and effective service.

Based in West Sussex, conveniently located just 20 minutes from London Gatwick, our offices serve as a hub for creativity and strategic planning. We have invested significantly in the latest technology, including a robust database programme, ensuring that we deliver a professional, efficient, and data-driven service. Our membership in ATTA (Adventure Travel Trade Association) and SATOA (Southern Africa Tourism Organisation) further reinforces our commitment to excellence and staying at the forefront of the industry.

Our Services

At Ethos Marketing, we offer a comprehensive suite of services designed to elevate your brand and maximise your reach within the UK and Ireland markets. We understand that every client has unique needs, and we tailor our strategies to deliver measurable results.

Our core services encompass:

• Sales: We act as an extension of your sales team, actively engaging with travel agencies and tour operators throughout the UK and Ireland. Our extensive network and deep industry knowledge enable us to connect you with the right partners and generate valuable leads.

• Marketing: We develop and execute multi-channel marketing campaigns that capture the attention of your target audience. From compelling brand storytelling to targeted digital advertising, we leverage a diverse range of channels to ensure maximum visibility and engagement.

• Public Relations: We cultivate strong relationships with key media outlets and influencers within the travel sector, securing positive coverage and enhancing your brand reputation.

• Creative Concepts: Our creative team is dedicated to crafting visually stunning and engaging marketing materials that capture the essence of your brand and destination.