Business Details
27 Years
experience
Your Trusted Marketing Partner for CX Solutions
Established in 1999, we have evolved from a print and brand agency into a full-service customer experience (CX) agency. Our approach combines behavioural science with creative expertise to deliver tailored strategies that enhance customer satisfaction. With 25 years of industry experience, we serve local and global businesses across diverse sectors, leveraging our CX Principles and Behavioural Biases Framework to understand consumer behaviour. Our team of specialists collaborates closely with clients to create humanised, data-driven experiences that drive loyalty and growth.Sustainability is integral to our operations, evidenced by our carbon offset initiatives and commitment to halving emissions by 2030 through the SME Climate Hub. We prioritise transparency, innovation, and long-term partnerships, ensuring our solutions align with both client objectives and evolving market demands.
Services
Consultancy
Creative Design
Marketing Campaigns
Behavioural Science Strategy
Customer Experience
Sustainability Consulting
Social Media Management
Digital Marketing
Brand Development
Video Production
Details
- Year established: 1999
Highlights and features
- We combine 25 years of industry experience with behavioural science expertise.
- Our collaborative approach treats clients as brand partners, not just customers.
- We implement patented CX Principles and Behavioural Biases Framework methodologies.
- Sustainability is embedded in our operations and client strategies.
- Our multidisciplinary team offers end-to-end solutions from strategy to execution.
Services
Consultancy
Our consultancy services research and strategise customer experience solutions using behavioural science. We develop tailored CX frameworks that align with business objectives and consumer psychology. Our experts guide clients through market analysis, competitor benchmarking, and actionable insights to drive sustainable growth.
Creative Design
We transform strategies into compelling creative assets through copywriting, graphic design, and motion graphics. Our team crafts visually engaging content across digital and print media, ensuring brand consistency while leveraging psychological principles to maximise audience impact and memorability.
Marketing Campaigns
Our marketing services implement data-driven campaigns across social media, paid advertising, and content marketing. We combine behavioural insights with creative execution to enhance customer engagement, drive conversions, and build long-term brand loyalty through measurable results.
People
Simon Elliott
Managing Director
Simon specialises in customer experience, combining behavioural science expertise with digital strategy. With over 25 years in the industry, he leads Diversity Creative Marketing Solutions Ltd's vision for humanised experiences while maintaining a strong focus on innovation and client relationships.
Kate Swarbrooke
Head of Client Services
Kate brings 25+ years of marketing account management experience across print, branding, and digital strategy. She oversees client relationships and ensures seamless delivery of comprehensive marketing solutions tailored to individual business needs.
Joel Cage
Creative Director
Joel leads the creative team with 15+ years of experience developing concepts for global brands. He ensures high-quality creative output across design, copywriting, and digital media, maintaining alignment with client objectives and market trends.
Lucinda Batchelor
Senior Copywriter
Lucinda crafts brand-aligned copy for diverse media formats with 10+ years of experience. Her expertise in tone-of-voice development ensures consistent messaging across email campaigns, social media, and marketing materials.
Sean McCluskey
Finance & Operations Director
Sean manages financial operations with 30+ years of accounting experience. He ensures compliance while supporting customer experience delivery through strategic resource allocation and operational efficiency improvements.
Questions
What makes your agency different from other marketing firms?
We uniquely combine behavioural science with creative expertise to deliver data-driven customer experiences. Our proprietary CX Principles and Behavioural Biases Framework provide actionable insights that competitors cannot replicate.
Do you work with both local and international clients?
Yes, we serve businesses of all sizes across local and global markets, adapting our strategies to meet diverse cultural and industry requirements while maintaining consistent quality standards.
How do you incorporate sustainability into your services?
Sustainability guides our operations and client strategies. We offset carbon emissions through tree planting initiatives and help brands develop environmentally responsible marketing approaches aligned with SME Climate Hub commitments.
What industries do you specialise in?
We work across diverse sectors including healthcare, construction, retail, and technology, leveraging cross-industry insights to create innovative solutions tailored to specific market challenges and opportunities.
Can you handle both short-term projects and long-term partnerships?
We offer flexible engagement models, delivering both ad hoc services for specific campaigns and comprehensive retainer packages for ongoing strategic development and implementation.
