Spring PR

Business Details

26 Years

experience

Specialist PR for Outdoor & Active Lifestyle Brands

Established in 2000, Spring PR is a specialist public relations agency dedicated to amplifying sports, outdoor, and active lifestyle brands. Founded by Stephanie Briggs, our agency combines deep industry knowledge with a personable approach to deliver tailored strategies that drive brand growth. Our team of experts brings decades of collective experience in PR, influencer marketing, and event management, serving clients such as Polartec, Osprey, and Hydro Flask. We prioritise authentic storytelling and sustainable practices, aligning with our commitment to environmental stewardship through partnerships like the European Outdoor Conservation Association.

With a proven track record in global campaigns and a focus on community engagement, we act as an extension of our clients' teams, ensuring their values resonate with target audiences. Our work spans media relations, content creation, and European coordination, supported by a culture of innovation and collaboration. Based in Wiltshire, we operate from a unique arboretum setting, reflecting our passion for the natural world that inspires our clients' brands.

Services

Public Relations Influencer Marketing Media Buying Content Creation Event Management European Coordination Retailer Support Social Media Strategy

Details

Year established: 2000

Highlights and features

We offer 25 years of specialist experience in outdoor lifestyle PR.
Our team includes certified Google Ad specialists and industry-recognised professionals.
We guarantee tailored campaigns aligned with your brand's environmental values.
Our European coordination services streamline international market entry.
We provide data-driven influencer marketing with measurable ROI analysis.

Associations and certifications

European Outdoor Conservation Association (EOCA)

What people say

Proven track record Excellent communication Creative strategies Sustainability focus Strong media connections

Website

Update Listing

Services

Public Relations

We design strategic PR campaigns to amplify your brand's voice in the sports and outdoor sectors. Our services include media relations, press releases, and crisis management, ensuring consistent messaging across global markets. With expertise in event-driven storytelling and journalist engagement, we help brands maintain relevance and credibility.

Influencer Marketing

Our influencer marketing focuses on authentic connections between brands and content creators. We manage end-to-end campaigns, from identifying niche influencers to tracking ROI. By prioritising genuine partnerships, we ensure campaigns resonate with outdoor enthusiasts and drive measurable engagement across digital platforms.

Event Management

We create immersive brand experiences through events, pop-ups, and digital gatherings. Services include logistics coordination, budget planning, and community engagement strategies. Our events, like the LDN Pop Up and Camp Out, foster direct interactions between brands and media, enhancing visibility and long-term partnerships within the outdoor industry.

Content Creation

Our content team produces compelling narratives through blogs, videos, and social media assets. We align content with brand values while optimising for audience engagement. From product showcases to thought leadership pieces, our work ensures consistent, impactful communication across digital and print channels in the active lifestyle sector.

European Coordination

We streamline international campaigns through localised strategies and partnerships. Services include regulatory compliance, cultural adaptation, and retailer network integration. By bridging brands with European markets, we ensure seamless market entry and sustained growth for outdoor and lifestyle companies targeting diverse audiences.

People

Stephanie Briggs

Founder

Stephanie founded Spring PR in 2000, leveraging her expertise in outdoor marketing. She has led campaigns for global brands like Polartec and Osprey, focusing on sustainable growth strategies. Her leadership emphasizes environmental stewardship and industry collaboration.

Jo Lowe

Account Director

Jo oversees client relationships, ensuring strategic alignment with brand values. With extensive experience in sustainable outdoor brands, she specialises in campaign development and media partnerships. Her approach prioritises long-term client success and team collaboration.

Abbie Baynes

Account Director

Abbie has driven PR strategies for over a decade. She excels in securing high-impact media coverage and building influencer networks. Her expertise in campaign innovation ensures clients maintain competitive edge in the active lifestyle market.

Naomi Prictor

Senior Account Manager

Naomi manages client campaigns with a focus on digital engagement. Her transition from fashion to outdoor PR reflects her adaptability and passion for sustainable branding. She specialises in content strategy and cross-platform campaign execution.

Jeremy Humphries

Digital Marketing Campaign Manager

Jeremy leads digital campaigns, including Google Ads and affiliate programs. As a certified Google Ad specialist, he optimises online visibility for outdoor brands. His data-driven approach ensures cost-effective, high-performing marketing solutions.

Questions

What industries does Spring PR specialise in?

We focus exclusively on sports, outdoor, and active lifestyle brands, ensuring deep sector knowledge and tailored strategies for clients in these markets.

How does Spring PR approach sustainability?

Sustainability is core to our values. We partner with the European Outdoor Conservation Association and integrate eco-conscious practices into all campaigns and operations.

Can you handle international campaigns?

Yes, our European coordination services manage cross-border campaigns, including localisation, regulatory compliance, and retailer partnerships across international markets.

What sets Spring PR apart from other agencies?

Our combination of outdoor industry expertise, data-driven strategies, and commitment to client collaboration ensures campaigns that align with brand values and market demands.

How do you measure campaign success?

We use ROI analysis, media coverage metrics, and engagement tracking to provide transparent, actionable insights into campaign performance and brand impact.

Do you work with startups or only established brands?

We support both emerging and established brands, offering scalable solutions that adapt to business size and growth objectives within the outdoor sector.